Massmerize 2013 is one of its kind initiative of FICCI, which brings together the best minds from the Retail & FMCG Industry and the Government and offers a platform to:

  • Debate the Key policy issues within retail and FMCG sector;
  • Discuss about the changing consumerism and ways to capitalize it;
  • Identify the steps being taken to optimize the business efficiency;
  • Analyze how technological solutions improve profitability; and
  • Explore new business opportunities within Retail & FMCG sector.
Why Attend
  • Consumer Trends, New Markets, India Characteristics & Implications for Retailers & FMCG Players
  • Roadmap for Multichannel Retailing
  • Retail Reforms – Are we ready on Ground?
  • FMCG Industry Evolution – Regulatory Bottlenecks
  • Impact of Consumer Technologies on Retail & FMCG
  • Retail & FMCG Contribution to MSME Sector Reforms
  • CDIT Players
  • Digital Initiatives leading to Retail-FMCG B2B Collaboration

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