06 July 2025 Beyond the stay: Rethinking value in hospitality Written by Siva Viswanathan, Manish Ahuja, Sankar Subramaniam, Neha Sansanwal India’s hospitality industry is on the cusp of a transformative era. Long recognized as a key tourism market, India is now accelerating into a new phase of growth driven by a rising middle class1 (projected to expand from 31%... Read More about Beyond the stay: Rethinking value in hospitality Domestic Economy, Tourism Leave a Comment