- As per a report, in 2017, the global augmented reality and virtual reality market size stood at USD 11.35 Billion and the industry is forecasted to reach USD 571.42 Billion by 2025, rising at a CAGR of 63.3 percent between 2018 and 2025.
- In less than two decades after the arrival of the internet, Google and Facebook together command more advertising revenue than the all Print Media on the planet. In2017, Google’s ad campaign revenue totaled over US $ 95 Billion and Facebook reached over US $ 39 Billion, taken together, this is roughly 25% of all global ad expenditure.
Presenting Part 4 of the ’11 Part Series’ of short presentations by Mr Himanshu Kapania and Mr Binit Agarwalla covering the introduction to Ten ‘Disruptive technologies’ and its accelerating impact across ten critical #business sectors. Mr Himanshu Kapania, Chair-FICCI Council on Telecom, Electronics and Digital Economy (TED Council) and Director Telecom-VIL & Vice Chairman-ABFRL and Former Managing Director- Idea Cellular Limited, and Mr Binit Agarwalla, BI to Director Telecom, Aditya Birla Management Corporation Pvt. Ltd., discuss and simplify Augmented & Virtual Reality and Future of Advertising
About the series: The work done within these technologies is a vast field of study. The objective of this series is to provide a crisp introduction to these technologies and generate interest in the subject, primarily from the business angle and its impact on consumer& enterprise. Eventually, every individual & organization will have to embrace Digital Transformation. Presentations in this series helps visualize the disruption that multiple sectors will undergo as these technologies converge. Each part of the series will cover one of the 10 Technologies and explore the future of business across one of the Sectors.
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